Roblox / 2026
Rewarded Video Ad Formats
Designing scalable rewarded video ad formats to increase engagement and monetization among non-spending players, with the first format launching for experimentation in September 2026.
- Timeline
- Summer 2026 (12 weeks)
- Role
- Product Design Intern
- Team
- Monetization > Ads & Brands
Overview
In summary, I…
01
Introduced Roblox's watch-to-earn ad framework for in-game items, letting players reliably try item value before purchase.
02
Led cross-functional collaboration with monetization stakeholders to align on final designs for experimentation.
03
Hosted an ideation workshop with Ads designers and engineers on future rewarded ad experiences across platform, generating 90+ ideas to inform the long-term product roadmap.
What are rewarded ads?
Rewarded ads are video ads that players can choose to watch in exchange for a benefit. My project focuses on rewarded ads to unlock in-game items, such as gameplay boosts.
Why are rewarded ads important?
Rewarded ads give non-spending users a way to gain more gameplay value, which has traditionally been gated by Robux purchases. On the other hand, ads support creators with a new monetization stream beyond Robux spend.
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